I'm Soyoung — a UX/UI designer who believes great design lives at the intersection of clarity, empathy, and craft.
I work across UX/UI, web design, and visual communication. My process starts with understanding people: what they need, what frustrates them, and what delights them.
I'm drawn to work that has purpose — products that solve real problems, campaigns that carry genuine meaning, and interactions that feel considered rather than convenient. Design, to me, is a form of language.
When I'm not designing, I'm likely eating good food, exploring type specimens, or getting inspired by things that have nothing to do with design.